WEBSITE & APPLICATION DEVELOPMENT

LANDING PAGE

THE TINY SUPERSTAR

OVERVIEW

Landing Pages are webpages separate from your main website, created specifically for marketing or advertising campaigns to draw in your targeted buyers.

There are 2 types of Landing Page, which is Reference Landing Page and Transactional Landing Page.

Reference Landing Page:

Created to provide drilled down information that helps consumers make product decisions, or as a page that visitors arrive at after clicking through from social media ads.

Mainly used for:

  • Brand awareness
  • Educational campaigns
  • Building relationships with target audiences
  • Strengthen current relationships
  • Transactional Landing Page:

    Created to convince consumers to perform an action on the site, usually as a page that visitors arrive at after clicking on Click Through Action buttons. Its main purpose is to convert visitors into paying customers.

    Mainly used for:

  • Newsletter sign-ups
  • Email address subscription
  • Downloading content
  • Starting product or tool trials
  • Making purchases
  • BENEFITS

    Landing pages are extremely useful. They are directly aligned with your business goals, as they help by increasing customer conversion. It also generates data and insights of customers for you to use in future campaigns, while improving customer awareness of your brand.

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