Landing Pages are webpages separate from your main website, created specifically for marketing or advertising campaigns to draw in your targeted buyers.
There are 2 types of Landing Page, which is Reference Landing Page and Transactional Landing Page.
Landing pages are extremely useful. They are directly aligned with your business goals, as they help by increasing customer conversion. It also generates data and insights of customers for you to use in future campaigns, while improving customer awareness of your brand.
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